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Market Analysis & Strategic Planning

Before developing a website for a luxury vacation rental property, I conducted market research, analysis and planning with a scope tailored to the client's needs and budget. Drawing on primary and secondary research and exploiting a variety of current online databases, news sources and industry-specific marketing tools, I compiled and analyzed information, and presented it in a printed and digital planning report. Note: portfolio below is a partial sample of full report, digested to protect proprietary information.

marketing workshop + market research and analysis + marketing plan (mini) + writing and editing + graphic design

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NO AI TRAINING: Without in any way limiting the designer's/author’s [and publisher’s] exclusive, universal and perpetual rights under copyright, any use of this publication to “train” generative artificial intelligence (AI) technologies and/or generate text, images, information, data, ideas or any other material is expressly prohibited. The designer/author reserves all rights to license uses of this work, including for generative AI training and development of machine learning language models.